To successfully establish an online business presence, one must take care of choosing the best CMS for oneself. By choosing the right CMS for you, you will ensure that you are able to build the best quality website that you can while maximizing its potential and benefits. This is even more important for users who are planning to build an online store. If you are looking for a CMS to use, a good recommendation would be Shopify. Take a closer look at the features they have provided to users that can further cement their presence as one of the best CMS solutions available:
SEO
Search Engine Optimization is an ideal requirement for all website owners. This essentially helps in improving their search engine result ranking and visibility, thereby attracting more viewers as well as customers. Shopify comes with SEO features even in their basic package and many other integrated SEO tools. It essentially helps website owners to easily appeal to search engines while spending time working on other features on their website.
Web Hosting
Website owners will not have to worry about web hosting as web hosting is essentially taken care of. Shopify really helps eliminate the hassle of maintaining software programs, managing payment gateways, or even maintaining site servers. You will not even have to pay for hosting as all the necessary tasks requiring technical expertise are handled. It saves a lot of your resources and allows you to run your business easily. For those who want to start a start-up, this is the best possible solution.
Security
Shopify is capable of handling security compliance, upgrades, and hacker protection. This prevents data or hacking breaches, allowing you to focus on fundraising and user registration instead. In addition, you will also be assured of being able to get dedicated support whenever there is a problem. For startups that need a solution that doesn’t require any upfront costs, the support team can provide valuable insight and support.
Marketing Tools
Shopify is a CMS that is technically built for marketing purposes. Designed to facilitate users with essential marketing tools, Shopify helps users to offer a full range of services without the need to break coding as a resort. Some examples of what users can gain include setting up discount codes, using custom gift cards, integrating social media, setting product costs, managing inventory, and more!
Analytics
Business owners can also rely on Shopify’s analytical tools to track the progress of their online store/website. Through Shopify’s analytical features, business owners can track exactly how their customers find them online, and other essential information that can be used to enhance inbound marketing efforts. In addition, business owners can also rely on targeted email marketing and track affiliate sales with the help of add-ons from the Shopify App Store.
Content Marketing
Content marketing is a big aspect in terms of ensuring that organic traffic and social shares are consistent. Shopify helps users grow their brand by offering a built-in blogging software interface. Including features to help with blogging SEO-friendly content, Shopify allows users to produce content consistently with relative ease.
Customization
Business owners who have little or no knowledge of IT can also easily use Shopify because of its easy customization features. It is extremely convenient and simple when it comes to setting up an online store with Shopify’s interface. Simple guides and instructions are also included to facilitate the entire design process.
Templates
When it comes to customization, there is no need to worry as Shopify facilitates the users with a wide range of comprehensive and beautiful template designs. Some of these templates are free while the rest require payment without any hidden fees. Users can choose according to their needs and apply only the changes they need and will be able to use their online store!
Integration
For business owners who rely on other software tools to help with business processes, Shopify creates an extra layer of convenience by allowing integration with useful tools like WooCommerce and MailChimp, thereby streamlining entire processes. And the hassle of accessing different programs individually can be eliminated.
Mobile
To help improve business progress, Shopify has also enabled mobile features with its app. Business owners can now rely on their app to accept payments, manage their online store while out and about, streamline experiences, and more.
Primary Features Of Shopify
Shopify is slowly becoming a popular platform for designing your e-store due to its simple yet effective features. This lets you create an online store, manage and sell your products, and track your profits. There are four main features offered by Shopify that take care of your business from the start. It provides a complete e-commerce solution with which you can maintain everything you want.
Storefront
Apart from attractive designs, your storefront needs a number of essential features to run successfully in a competitive market. Best Shopify themes designed by experts to make your store look attractive. Every design can be easily modified to add a unique look to your store. Customize your store to add an essential feature that brings you immense benefits.
Each eCommerce template is mobile-friendly allowing you to sell your products on any device. This will also improve your brand image and consumer network. To create a perfect storefront, Shopify provides you with the best of convenience. Providing you with a complete blogging platform ensures that you publish quality information about your company and engage your consumer with your business ideas.
Access to HTML and CSS helps you customize the store the way you want. This option proves to be very helpful when you need to modify various aspects of your store.
Shopping Cart
When it comes to shopping carts, there are major functions that you need to consider. Safety comes first on the list as visitors are always suspicious of making purchases online. Each e-store on Shopify is protected by a 256-bit SSL certificate, which is the level of security used by banks.
Payment gateways are another essential factor and they have to match the requirement of vendors to offer smooth transactions. Shopify has come up with around 100 payment gateways to give you complete freedom to choose your favorite ones.
If you’re handling a global business, languages can be a barrier that weighs down your sales. With Shopify, you can avoid this problem by translating your store theme into multiple languages.
Shopify gives you an abandoned cart recovery option. With it, you can send promotional emails to specific customers who left the cart without any purchases. This is a great feature and improves your sales by bringing back your existing customers.
Store Management
Store management on Shopify is an easy process as you will get a complete idea about your consumers and their preferences. When you have valuable data, it will not be difficult for you to arrange the products.
Every feature is offered to increase your profit. You will get the option to create customer accounts that encourage the sale of your product. Knowing about your consumer network helps you in providing better services. You’ll get a list of consumers based on their purchase history, location, and more.
Marketing and SEO
No one will ignore the importance of marketing and SEO as far as online selling is concerned. Shopify makes sure your store gets high exposure and traffic with its marketing and SEO strategies. Hire Shopify developers who understand the various features better than others and employ the best people for your business.
Through Search Engine Optimization (SEO), you can increase the visibility of your store so that consumers can find you easily. You can focus on some important SEO factors like H1 tags, title, and meta tags.
It generates sitemap.xml for your store. In order to have a good rank on the search engine results page, sitemaps have to play a few roles. It helps a search engine understand your products, web pages, and blog posts.
If you think from a marketing point of view, you should consider discounts and promo coupons for your business. Plan an offer along with giving discounts to your loyal consumers. It improves your brand values.
Nothing is really possible without social media. Social media is no longer a place for social interaction; Rather, it is an emerging market for companies. Shopify integrates your store with Facebook, Twitter, Linked In, and others to increase sales of your products. This is where you can interact directly with the consumers.
Shopify is getting more attention than others for designing an online store. The amount of facilities it provides is huge. You can manage your store, check your SEO plan and boost your marketing strategy. Make your design attractive to users and organize your products the way consumers want.
